CBC is the most popular conjoint-related technique in use today.
Respondents are shown multiple product concepts (and an optional
"None" alternative) and are simply asked which one they would
Our CBC software is a component within our SSI Web suite of tools.
It may be used for:
interviewing (computers not connected to the Internet
to 10 attributes
to 15 levels per attribute (text and/or graphics)
to 16 product concepts per screen
designer for CBC questionnaire construction
design module for assessing the relative efficiency of designs
designs to/from other software programs
or dual-response "None"
choice or allocation (chip allocation)
or conditional price attribute
aggregate logit routine for estimating part-worth utilities for the
population or pre-defined subgroups
or linear continuous variable functions
effect and optional first-order interactions
software included, for conducting market simulations
software included (SSI Web V8 and later), for estimating individual
software included (SSI Web V8 and later), for discovering segments
and segment part-worth utilities
SSI Web supports Windows XP and later.
For web-based data collection, the software works on any Windows
or Unix(Linux) based server platform that supports Perl scripts
(including inexpensive shared hosting solutions).
Our Flagship Platform and General Interviewing Tool
SSI Web - Our flagship platform that includes a variety of
components for general interviewing (CiW), conjoint analysis (ACBC,
CBC, ACA, and CVA) and MaxDiff.
Choice-Based Conjoint (CBC) Related Products
ACBC - Adaptive Choice-Based Conjoint -
CBC - Choice-Based Conjoint
CBC Advanced Design Module
CBC/HB - Hierarchical Bayes estimation for CBC.
CBC Latent Class Module - Latent Class estimation for CBC.
MBC - Menu-Based Choice
Ratings-Based Conjoint Products
ACA - Adaptive Conjoint Analysis
ACA/HB - Hierarchical Bayes estimation for ACA.
CVA - Conjoint Value Analysis
CVA/HB - Hierarchical Bayes estimation for CVA.
Market Simulation Tools
ASM - Advanced Simulation Module
CCS - Client Conjoint Simulator
Maximum Difference Scaling (MaxDiff)
MaxDiff - Maximum Difference Scaling
MaxDiff Analyzer - Maximum Difference Analyzer
Other Analytical Tools
CCEA - Convergent Cluster & Ensemble Analysis.
HB-Reg - Hierarchical Bayes estimation for general regression-based